A sperm donor who grew tired of being labelled a professional wanker has re-branded himself as Britain’s foremost fertility solutions provider. ‘It’s added a classy feel to the whole operation,’ said Terry Davis, CEO of the newly-spawned Fertility Solutions Ltd. ‘All of a sudden I’m a real player in the conception assistance industry.’
Davis said that he got the idea from a colleague who had previously been pigeon-holed as a ‘piss taker’, but whose business took off after he re-invented himself with the brand ‘Urogenital Extraction Partnership’. He claims to have taken his inspiration from notorious piss artist, Tracey Emin.