A wide reaching study by one of Britain’s leading multi national corporations, into sexual habits, the North-South divide, class warfare and attitudes to celebrities, has come to no obvious general conclusions, despite the apparent news-worthiness of any research into these areas.
The corporation’s, marketing director, Dave Springett, said he was quite happy with the results, despite investing millions of pounds in the research, which was expected to form the basis of a major marketing campaign.
‘We launched an inquiry into why no general conclusions were drawn, and it concluded that there was no specific reason in particular.’